Executive Summary
The Opportunity
RippleXP is transforming four years of enterprise social listening technology into a developer-focused API that powers the next generation of social intelligence applications.
We're pivoting from a traditional SaaS model to a token-based API platform that enables developers to build applications that understand what people are saying across YouTube, TikTok, Instagram, and Twitch.
Our proprietary technology—built for and trusted by enterprise giants like Warner Bros. and PepsiCo—is now being democratized for developers through a simple, powerful API.
The Market
The social listening market is projected to grow from $2.7B to $9.8B by 2027, driven by brands' increasing need to understand social conversations.
Meanwhile, the API economy is exploding, with developers increasingly building applications on top of specialized APIs rather than creating functionality from scratch.
RippleXP sits at the intersection of these trends, offering a specialized API in a high-growth market with strong demand from both developers and enterprises.
The Business Model
Our token-based model is simple: developers pay £0.10 per token, with our cost at £0.0167 per token, creating an 83.3% gross margin.
As developers build applications on our API, they consume tokens based on the complexity and volume of their queries, creating predictable, scalable revenue.
This model allows us to scale from 200 developers consuming 500 tokens/month to 5,000 developers consuming 1,500 tokens/month within 18 months, driving revenue from £20K to £750K monthly.
The Investment Opportunity
We're seeking £400K for 25% equity (£1.6M post-money valuation) to fund our pivot from SaaS to API and accelerate developer adoption.
This investment will fund:
- API development and infrastructure (£150K)
- Developer acquisition and marketing (£100K)
- Team expansion (£100K)
- Operating expenses (£50K)
Our 18-month plan projects a valuation of £50M based on £750K in monthly revenue (£9M ARR) and industry comparables of 5-6x ARR.
First-Mover Advantage
While social listening tools exist, RippleXP is the first to offer a token-based API specifically designed for developers, creating significant switching costs once integrated into workflows.
Technical Defensibility
Our proprietary processing pipeline and custom AI models, trained on 4+ million social media posts, provide unique capabilities in sentiment analysis, trend detection, and content categorization that general-purpose AI models cannot match.
Development Timeline
API 1.0 is expected to be ready in 12 weeks, with core functionality complete and documentation finalized. Developer outreach will begin in May/June 2025, focusing on early adopters in social media analytics.
Ready to explore the details of our plan?